Each project requires a blend of ;
Beliefs, skills and behaviours:
Observe with curiosity and listen with empathy to understand an organisation in all its dimensions.
Tease out the truth to articulate and illuminate the story that lies at the heart of an organisation.
Master of the craft of design. Embedding design within thinking and practice.
Create a work dynamic based on openess, co-creation and partnership.
Carefully distill down attributes and characteristics into a unique brand essence.
Plant seeds that cultivate authentic, own-able brand identities that can grow into reputations with roots.
Map the way forward so everyone is on the same page, believing in the same purpose and can name the destination.
Curate images, colours, fonts, personalities, moods, tones, perceptions and ultimately impressions known as brands.
Digging for the one thing that sets an organisation apart, continually hunting for for it until it is found or created.