Module 04/

Actualise

Digging for your brand's raw materials.

Distill down
to an essence
of unique clarity.

An identity as unique as your fingerprint.

Strong brands do good design - consistently.

Building momentum
and connection.

Tending your brand for growth.

Summary

Module 04 takes your brand's identity into real life by applying it to selected applications and communications. It's also an opportunity to review and prioritise your brand estate, identifying and considering how your brand flexes and behaves across a series of touchpoints, in order to shape and influence how customers experience your brand.

What you get

An audit of your brand estate

A selection of brand designed touchpoints

Value and impact

Embeds your brand's identity across your business
Establishes consistency and cohesiveness across applications and media - essential for brand recognition
Gives sight of how your customers experience your brand

Snapshots and examples

Take away

Estate audit

A helicopter view of your brand estate enables you to see and prioritise updating your brand touchpoints, as well as giving the opportunity to consider the nature and relationship between each one - ultimately allowing you to design and shape how customers experience your brand.