Module 02/
Articulate
Digging for your brand's raw materials.
Distill down
to an essence
of unique clarity.
An identity as unique as your fingerprint.
Strong brands do good design - consistently.
Building momentum
and connection.
Tending your brand for growth.
Summary
Module 02 takes the raw materials captured in Module 01 and begins to craft your brand's pitch. Distilling the story and characteristics that lie at the heart of your business into a unique essence - a concise elevator pitch that will both inspire and ring true, empowering you to introduce your business to customers, partners, employees and investors with clarity and confidence.
What you get
Pitch pack
Identity design brief
Value and impact
Sets your pitch and defines your position in the market
Articulates your brand's values, purpose, vision and character traits
Ensures the development your brand's identity is strategically informed
Links and aligns your brand's identity with your brand's pitch via a design brief
Snapshots and examples
Take away
Pitch pack & design brief
Capturing the strategy, thinking and essence behind your brand, the pitch pack helps you introduce your business to investors, customers and employees. Bundled with the pitch pack is a design brief - the first step on your brand design journey. The design brief feeds your pitch into the brand design process, ensuring your brand's identity is strategically informed as well as beautifully designed.
Bolt-Ons
Multi media pitch
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