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Module 01/

Discovery

Digging for your brand's raw materials.

Distill down 
to an essence 
of unique clarity.

An identity as unique as your fingerprint.

Strong brands do good design - consistently.

Building momentum
and connection
.

Tending your brand for growth.

Summary

Module 01 uses design thinking methodologies and a spirit of collaboration, openness, curiosity and empathy to really get into the guts of your organisation, so together we can understand and capture your business in all its dimensions.

What you get

Sprint workshops

A road map

Value and impact

  • Provides context, orientation and inspiration for the development of your brand

  • Gives clarity around where you are today and where you want to be in the future

  • Validates everyone's viewpoint - creating shared understanding and unity for the way forward

  • Surfaces insight, new perspectives, ideas and creativity

Snapshots and examples

Sketch of brand discovery process

Sketch of brand discovery questions

Sketch of brand discovery process

Brand discovery chart

Brand discovery - emotions on post it notes

Take away

Road map

Documents the raw material - the stuff that (knowingly or unknowingly) makes your business tick. Gives context, orientation and inspiration - providing a foundation of truth and creativity from which to begin evolving your brand. 

Bolt-Ons

Competitor profiling

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Customer experience dashboard

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