top of page
Brand Blueprint logo

Brand
Blueprint.

A simple, modular approach to designing your brand.

A modular framework.

Brand Blueprint is a framework designed to demystify brand design and offer organisations the flexibility to pace their investment.

Module 01/
Discovery
Module 02/
Articulate
Module 03/
Visualise
Module 04/
Actualise
Module 05/
Activate
Module 06/
Advocate

Modules 

There are six modules that make up your brand's blueprint. 

The right combination

The modules are designed to be flexible allowing you to decide the right combination for your business. Most businesses choose to work through them in consecutive order, some focus on module 1, others module 1 and 2, taking up module 3 at a later date.

Rubix Cube

Bolt-on

Module

Bolt-ons

A library of bolt-ons is currently being developed to strengthen and complement your brand's blueprint, offering further customisation.

Six brand blueprint modules icon

Modules x 6

Module 01/

Discovery

See with 
fresh eyes.

Gain new and innovative perspectives - discovering and capturing the truths and characteristics that lie at the heart of your business, while identifying future directions and potential opportunities.

Module 02/

Articulate

Shape your brand pitch.

Articulate your brand pitch, shaping its story and defining its essence - the seed from which to grow a unique and authentic brand that resonates.

Module 03/

Visualise

An identity you can own.

Bring your brand pitch to life by translating and evolving it into an identity and visual language designed to stand out and turn heads.

Module 04/

Actualise

A seamless experience.

Apply and express your brand across key applications and communications using consistently good brand design to ensure a seamless, unquestionable brand experience for your customers.

Module 05/

Activate

Let your 
brand talk.

Share your brand with the world, taking your core message to the right people in the right way, while ensuring you are set up to deliver a consistent and cohesive messaging.

Module 06/

Advocate

Protect your 
brand for growth.

Protect your brand - one of the most important investments you can make in your business, by ensuring it is deployed both consistently and in alignment with your brand pitch.

Behind every brand's blueprint is a process and some magic.

A bit about the qualities brought to each project.

Project scenarios.

Do any of these scenarios sound like you?

I'm starting from scratch

I need a brand in place in order to launch a new business. I want a strong visual identity that articulates my vision, makes me stand out from the crowd and resonates with the customers I'm looking to attract.

Recommended modules

01+02+03

We need to review our brand

Over time our brand has begun to unravel and now looks inconsistent. I'm not sure we need a brand refresh, but I think we need an audit and some recommendations – both in terms of how to get it back on track and how to manage it better.

Recommended modules

01+06

We need fresh eyes and fresh ideas

The market we operate in has changed considerably and we are looking to shift direction and potentially try new products and services. Ideally we would like some sort of discovery session to help guide us in unearthing new ideas or exploring the development of existing ones.

Recommended modules

01

We need to refresh and evolve our brand

Our brand is starting to feel dated. We don't want to start again as we are recognised in our industry, but we need to breathe some new life into it, reframe it or pivot it to reflect significant developments in our organisation and to retain our position in our industry.

Recommended modules

01+02

We could do with some clarity

It's been a long time since we asked ourselves who we are as an organisation, what are the beliefs and sentiments behind what we do, and where we need to go next. We need to review and possibly evolve our purpose, values and vision, ensuring everyone is on the same page so we have a sense of clarity and confidence going forward.

Recommended modules

01+02

We need design support

Our customer journeys, marketing communications and applications are a bit all over the place, we need someone with fresh eyes to help us pull it all together, make it look consistent and professional again, whilst bringing it in line with our brand guidelines.

Recommended modules

04+06

Be the best tiger in the jungle.

Each tiger's stripe pattern is one of a kind. Together we can design your stripes and make them stand out - authentically, beautifully and meaningfully.

bottom of page